Chinese Automative Insights

Everything you need to know before building your growth strategy and start your service process. Q1: Can you really generate buyer inquiries for automotive dealerships? Yes. Our strategy is built around generating qualified buyer inquiries, not just increasing views or followers. Through short-form video, social media operations, livestreaming, and targeted campaigns, we create content designed to encourage potential buyers to send messages, ask for pricing, request informati

From Filming to Publishing: How an AI Video Factory Can Increase Content Production Efficiency Tenfold In 2026, the biggest headache for car dealers is not that cars cannot be sold, but that “there is not enough content.” When a new car arrives at a dealership, they need to shoot a fast-paced 15-second beat-synced video for Douyin, a five-minute in-depth review for YouTube, and static images for Instagram, while also translating the content into English, Spanish, Arabic, and

From ADAC Tests to the “Ice People” Principle: Understanding What Opens Germanic Wallets If you think Germans will readily pay simply because you build a good car and lower the price, you will most likely spend an entire day drinking cold coffee in a Stuttgart showroom. The automotive market in the German-speaking region (DACH—Germany, Austria, and Switzerland) may be the most “anti-sales” market in the world: consumers there trust salespeople even less than they trust washed

After Tariffs Surge to 35%, BYD and Great Wall Motor's “Hidden Strategy” in the Land of Samba In 2026, Brazil's import tariff on Chinese new energy vehicles has risen in stages to 35%. Latin America's largest market, once regarded by Chinese automakers as a “blue ocean,” has suddenly become full of obstacles. But if you think high tariffs can stop the wheels of Chinese cars, you are seriously underestimating the “resilience” of China's industrial chain. In São Paulo, a BYD de

When the price war gets down to the bone, overseas dealers suddenly realize that the next growth point is not in the showroom, but inside their mobile phone cameras. In 2026, a silent revolution from "salesman" to "influencer" is erupting across global automotive channels. If your impression of overseas car dealers is still stuck on "beautiful showrooms + smooth-talking salespeople," then you may be missing out on the biggest dividend of this era. In 2026, a disruptive trend

Still using Google to search for "Best EV 2026"? Then you're really outdated. Today's Gen Z prospective car buyers, much like people used Google to search for symptoms in the past, are skillfully opening the TikTok search bar and entering "model + disadvantages" or "model + real-world test." When short videos become the search engine for the new generation, the logic of automotive marketing changes completely. This is a fact that might make Google feel a chill down its spine: